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Author: Campbell, Rachel
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CMCH Synopsis: Researchers analyzed 150 magazine advertisements geared toward teen girls. Also, 11 teenage girls were interviewed about their real life experiences with phones and attitudes toward them. They found that advertisements have continued to focus on appearance and style, popularity, and social relationships, but that recent cell phone ads also focus on individuality and independence.

While these girls saw their phones as ways of socializing, they also felt that the world of independence pictured in the ads is not the same world they experience in real life. Parentsí concerns about safety have limited their freedoms, especially compared to their male friends, and cell phones have become a tool of safety and security. It was concluded that the meaning of cell phones is different for different groups of people, and these meanings sometimes contradict with one another. © Center on Media and Child Health
Year: 2006
Article Title: Teenage girls and cellular phones: Discourses of independence, safety, and 'rebellion'
Journal: Journal of Youth Studies
Volume: 9
Issue: 9
Pages: 195-212
ISSN: 1367-6261
Source of Funding: Province of Alberta Graduate Scholarship; Social Sciences and Humanities Research Council Graduate Scholarship Doctoral Scholarship;
Study Design: Content Analysis
Qualitative Study
Publication Type: Journal Article
Age Group: Adolescence (13-17 yrs)
Keywords: Adolescent Attitudes
Cell Phones
Female Attitudes
Gender Studies
Parents and Parenting
Peer Group
Print Media
Social Factors
Uses and Gratifications



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