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| Author: |
Vaidya, Sharad G.; Naik, U.D.; Vaidya, Jayant S.
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| CMCH Synopsis: |
1,900 teens filled out a questionnaire about whether they watched a particular cricket match on TV and how they felt about smoking. They wanted to see if the fact that a tobacco company sponsored a particular cricket match made a difference in how teens felt about smoking. They found that teens who watched the cricket match were more likely to experiment with tobacco, even though they were aware of how bad smoking is for their health. © Center on Media and Child Health
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| Year: |
1996 |
| Article Title: |
Effect of sports sponsorship by tobacco companies on children's experimentation with tobacco |
| Journal: |
British Medical Journal |
| Volume: |
313 |
| Issue: |
313 |
| Pages: |
400 |
| ISSN: |
0959-535X |
| Source of Funding: |
Funding Source Not Stated in Paper |
| Study Design: |
Correlational Study
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| Publication Type: |
Journal Article |
| URL: |
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| Age Group: |
Adolescence (13-17 yrs) |
| Keywords: |
Adolescent Attitudes
Adolescents
Advertisements
Beliefs
Communications
Marketing
Perception
Public Health
Sports (Media Content)
Television
Tobacco
Tobacco (Media Content)
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