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Reason 5: Media self-regulation depends on responsible, pro-active media producers and consumers With the current system of voluntary ratings for each type of media, producers maintain responsibility for providing information about media content to help parents make better media choices for and with kids. They must provide consistent, reliable, and complete information about media content and address the issues of cross-marketing of content that send conflicting messages. Parents and kids maintain responsibility for actively choosing healthy media content. Parents should co-experience and discuss media content with their children and realize that it’s never too early or too late to start talking to kids about their media experiences.
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